The important mass communication books

Mass Communication

1.       Mass Communication Theory- Denis McQuail

2.       Mass Communication Thechnology-Uma Narula

3.       Mass Communication Theory & Practice-Uma Narula

4.       Dynamics of Mass Communication – Uma Narula

5.       Communication Prospectives- Uma Narula

6.       Communication Model- Uma Narula

7.       Handbook of Communication- Uma Narula

8.       Communication Theory- Wikibooks

9.       Globalization, Development & The mass Media-Colin Sparks

10.   Development as Freedom-Amartya Sen

11.   Communication Theory, Media, Technology & Society-David Holmes

12.   Communication Theory & Research-Bens & Golding

13.   Mass Communication Theory, Foundation, Ferment & Future- Baron & Devis

Mass Communication and Journalism

14.   Handbook of Journalism and Mass Communication – Vir Bala Aggarwal & V.S.Gupta

15.   Mass Communication in India- Keval J. Kumar

16.   Mass Communication-Seema Hasan

17.   Mass Communication & Journalism in India- D.S.Mehta

18.   Growth and Development of Mass Communication in India – J.V.Vilanilam

19.   The Art of Editing-Floyd K.Baskette & Jack Z. Sissors

20.   The Journalist Handbook- M.V.Kamath

21.   21^st Century Journalism in India-Nalini Ranjan

Public Relation

22.   Public Relation in India-J.V.Vilanilam

23.   Evaluating Public Relation –Yom Watson & Paul Noble

24.   Introducing Public Relation – Keith Butterick

Advertising

25.   Advertising basics – J.V. Vilanilam & A.K. Varghese

26.   Advertising Principles & Practice – William D. Wells, John Burnety & Sandra Moriarity

27.   Advertising- Frank Jefkins

Research

28.   Doing your Research Project- Zino O’Leary

29.   Research Methodology-C.R.Kothari

30.   Handbook of Communication Research-Dr. Devesh Kishore

31.   Mass Communication Research- Wimmer & Domnick

32.   A handbook of Media & Communication Research-Klaus Bruhn Jensen

Statistics

33.   Statistics & Research- George Argyrous

34.   Discovering Statistics using IBM SPSS Ststistics-Field

35.   Probability & Statistics-D.Biswas

Media Laws

36.   Media Ethics- Paranjoy Guha Thakurta

37.   Media Law Ethics- M. Neelamalar

38.   Media Ethics-K.M.Shrivastava

39.   Mass Media Laws and Regulations-C.S.Rayadu & S.B.Nageswar Rao

40.   The Media Self Regulation Guidebook-OSCE

41.   The Ethical Journalism-Tony Harcup

42.   The Handbook of Mass Media Ethics-Wilkins & Christians

Development Communication

43.   Communication for Development in the Third World-Srinivas R.Melkote & H.Leslie Steeves

44.   Involving the community (A guide to participatory development communication)-Guy Bessette

45.   Communication for Development & Social Change-Jan Servaes

46.   Communication and Sustainable Development-Jam Servaes & Patchance Malikhao

Film Studies

47.   Director’s Cut- M.K. Raghavendra

48.   Understanding Media- Waren Buckland

49.   Beginning Film Studies- Andrew Dix

Television

50.   Handbook of Television Production-Herbert Zettl

Others

51.   The Indian Media Business- Vanita Kohli Khandekar

52.   Media Analysis Techniques – Arthur Asa Berger

53.   Communication, Technology & Development-I.P. Tiwari